AI Insights · Timothy · January 2025
Top 5 Maps and Navigation Apps on Android in Kenya, Q4 2024
Explore the performance of Kenya's leading maps and navigation apps on Android in Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, the maps and navigation app category on Android in Kenya saw varied performances among the top five applications, according to data from Sensor Tower.
GPS Coordinates Locator Map from Firehawk showed a fluctuating trend in weekly revenue, peaking at around $110 in early October and gradually declining to $57 by the end of December. Downloads started strong at 1.5K in early October, dipped mid-quarter, and ended the year at 834. Active users mirrored this trend, with a peak in early November at 2.3K, tapering to 1.3K in December.
Navionics® Boating by Garmin demonstrated a steady increase in weekly downloads, climaxing at 192 in the final week of December. Revenue saw a notable rise in early November at $72, before fluctuating, while active users surged in December, reaching 201 by the end of the quarter.
GPS Phone Location Tracker from ReiDxSoft experienced a consistent increase in both downloads and active users. Downloads reached a high of 1K in late December, while active users peaked at 1.7K around the same time. Revenue also saw growth, peaking at $75 in mid-December.
TomTom GO Navigation showed moderate download numbers throughout the quarter, with a peak of 103 in mid-November. Revenue experienced a brief spike to $70 in late November. Active users remained relatively stable, peaking at 171 in mid-November.
Circuit Route Planner from Circuit Routing Limited maintained steady download and active user numbers, with a download peak of 87 in late November. Revenue remained consistent around the $24 mark, with minor fluctuations.
These insights reflect the dynamic landscape of navigation apps in Kenya, with more detailed data available from Sensor Tower for those interested in deeper analysis.